All of us know about Facebook. Most of us have an account and connect with family and friends on it. But many do not know what a Facebook Page is and how it differs from a Facebook Profile. Who should have a FB page and how will it benefit them? Read on for answers to these questions.
Anyone who creates a new account with Facebook by entering their email id gets a Facebook Profile. This is the profile that allows you to add friends and families by sending them “friend” requests and once they accept you can see what they post and they can see your posts. A Facebook Profile is primarily meant for using as a private individual, connecting with family and friends. Typically, people post pictures of events they have attended (birthday parties, dinners, graduation parties, meeting with friends, family get togethers etc), share links to news that is trending, upload videos or share links to other websites. Many people also write about what is it they are doing, what is bothering them, their political views, their views on trending news, jokes or personal experiences.
Ideally, one should only become FB friends with people who are known to them personally. People tend to share lots of personal details on Facebook and this could be a security risk if they had connected to strangers. For example, lot of times our passwords and ATM pins are based on either our own birthday or anniversary or a loved one’s birth dates. When we post pictures of a birthday celebration or post wishes on Facebook, any snoop can easily use this information to their advantage.
Here is how a typical Facebook Profile looks (as of Aug 2017):
A Facebook Profile has a Display Picture (DP), a cover picture, some personal details and then posts and photos of the individual.
A Facebook page can only be created by a Facebook profile. A page cannot be created without a profile attached to it. The profile is the “Owner” of the page.
A Page is ideally suitable for companies, brands or celebrities to have so they can reach people. A page will not feature personal details but only share professional details – company updates, industry news or celebrities might post promos about their work. A profile cannot become a Page’s “friend”. A profile can only “like” or “follow” a page. Posts of the page one has liked will appear in the profile’s wall.
This is how a Company’s page looks:
Notice that the page does not give any details about a person but about the company and allows you to “follow” and/or “Like” the page. It also says which of your friends like the page and shows you the updates from the page.
Facebook Pages can be created under different categories:
- Local Business or Place – Shops, Restaurants, Auditoriums
- Company, Organization or Institution – Companies, Schools
- Brand or Product – A specific brand or product of any company
- Artist, Band or Public Figure – Celebrities, musicians, actors, Politicians
- Entertainment – Movies, Shows
- Cause or Community – Rally for Rivers, Save the Tiger
In fact, this is one of the first things FB asks for creating a page.
What are the advantages of a Page for a company/brand?
Companies can post messages on their page and it is then visible to anyone – even to those who do not follow the company’s page can see the posts when they visit the page. For those that follow the page, the posts will appear on their walls as well.
Facebook provides Analytics data for pages – statistics on who followed the page, demographic details of followers, what time they are active on the page, which country provides most followers, which posts have better engagement etc etc. This data helps businesses to target their messages precisely to their audience. Tracking and measuring of page post performances are made easy with Analytics.
A look at Facebook Anaytics data:
A page also allows visitors to post “reviews” for the page or the company/brand it represents.
A page can be managed by more than one profile. Although the page is created by one profile, the “owner” can then add other profiles to manage the page. This means that the page maintenance is not dependant on one person. This makes it easy if employees of an organization running the page leaves the company, someone else can still operate the page.
And the most important feature of all – Pages can run advertisements which profiles are not allowed to do. Facebook ads is a very effective medium of advertisement and allows companies to target their ads at precise audience mix, which is neither available in print ads nor mass media ads.
Small businesses and big businesses alike ought to have FB pages to promote their products/brands/concepts.